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Successful Communication For Your Organization

Benefits Of Effective Communication For You And Your Organization

  • Stronger decision-making and problem-solving skills
  • Upturn in productivity
  • Convincing and compelling corporate materials
  • Clearer, more streamlined workflow
  • Enhanced professional image
  • Sound business relationships
  • Successful response ensured

The way people communicate with each other can make all the difference between efficiency and incompetence, success and failure, making money or losing it, making friends or losing them. Here are four simple steps you can recommend to your organization to follow to ensure successful communication:


The first step in the process of communication is to get the receiver's attention. To achieve this, you should aim to overcome all distractions-such as noise, disturbing mannerisms, unusual attire, personal or emotional problems and negative attitudes; use an appropriate greeting; demonstrate respect; and show empathy for the recipient.


Getting the receiver's appreciation is a critical step. It is the communicator's job to make sure understanding takes place, so that there is a positive reception of the message. To ensure this step is successful, there should be a good relationship between the sender and the receiver, and a free flow of input from the receiver.


Appreciation alone is not enough. A person may understand a message but not accept it fully. Communication is only complete if the receiver assimilates the information, takes it on board, absorbs it and uses it. Assimilation usually leads to active participation, collaboration and harmony.


This final step drives theory into positive reality. Very often, a good idea is met with superficial acceptance and is not translated into action. If full assimilation takes place, action from the receiver should follow automatically. The two-sided nature of communication comes into force here, too, as the originator of the message gives further follow-up, support and encouragement to the receiver.

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