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Ways Of Getting Better Response

Bear These Tips In Mind When You Are Placing A Classified Aadvertisement

Write Down All The Specifics

List all the specific information about your product. If you are someone reading the advertisement, what would you like to know about the product or service advertised? Be sure to add information about

  • Colors

  • Size

  • Age and condition

  • Brand Name/Model

  • Special Features

Copywriting Tips

Use copy to show how the reader can use the product or service; however, ensure there isn't misleading information. Be factual. Avoid abbreviations. Don't confuse your readers by using abbreviations. A confused reader is a uninterested reader. Attract readers by being new or unique. Since there are probably others offering the same product or service, find something that distinguishes yours from theirs. Readers are interested in items that are the latest or different from other available products.

Use White Space And Simple Layout

The average page in classified advertising is heavy with small type. This makes white space an important layout element.

Complete The Copy

Know your audience - what is important to readers shopping in your classified category? List the important facts about your product in complete sentences. They're easier to read than a series of phrases or words.

Use A Benefit Headline

Feature the main benefit of your merchandise in the advertisement. For e.g. "Healthy meals brought to your doorstep". Expand on it in your subheads and copy: Don't use generalised quality claims.

State The Price

Quote a price or the range of prices, even if it's high or low. If your price is high, explain why it's a good value. If it's low, make it believable using phrases like "stock clearance".

Have A Dominant Element

A lame visual or headline helps your advertisement get noticed. Photographs and realistic drawings attract readers, but pictures of "real people" draw a greater number of readers.

Call For Action

Every advertisement should include a phrase such as " This Week Only" to encourage swift action.

Your Advertisement On Consecutive Days

Set up a consistent and consecutive advertisement schedule with your advertisement sales representative. This gives higher exposure to your advertisement.

Know Your Suffixes

Multimedia gadgets these days are capable so many functions that often you don't actually maximise their functions. If you're not even sure what your latest buy can do, one clue to its capabilities is to find out what file formats it supports But what do all those three-letter suffixes (file formats) mean? Read on.

JPEG

Stands for Joint Photographic Experts Group, a term for any graphic image file produced by using JPEG standard. Recognised by the file suffix of ".jpg", JPEG is a "lossy" image compression mechanism, meaning that the saved image is decompressed and is not identical to the original.

TIFF

Tag Image File Format is commonly used for audio data. It has become the standard
in desktop publishing, 3-D applications and format for PC audio files, for everything from medical imaging applications. TIFF files can be identified with a ".tif" suffix.

GIF

GIF are the initials for Graphics Interchange Format and is one of the two most common file
formats for graphic images besides JPEG. The GIF format is owned by Unisys; using it in image- handling software involves licensing or other legal considerations.

PNG

(Portable Network Graphics) is a file format for image compression that is expected to replace the GIF format. The PNG format was developed by an Internet committee and meant to be patent-free.

WAV

It is created by Microsoft as the file format system sounds to CD-quality audio. It is identified by the file name extension of ".wav". 

AVI

It is the file extension name for Audio Video Interleaved files, which is also a Microsoft specified format for saving audio and/or video clips. This type of file has an ".avi" extension.

MPEG

It stands for the Moving Picture Experts Group who developed standards for digital video and digital audio compression. It is the name of a family of standards used for coding audiovisual information, for example video and music, in a digital compressed format. The standards include MPEG-1, MPEG-2 and MPEG-4, and each is designed for a different purpose.

MP3

It is the more commonly known file name for MPEG-1 Audio Layer 3 files. It is a popular digital audio encoding and is a lossy compression format. It was designed to greatly reduce the amount of data required to represent audio, yet still sound like a faithful reproduction of the original uncompressed audio to most listeners.

OGG

OGG stands for Ogg Vorbis (sometimes just called Vorbis). It is an open-source, patent- free audio compression format, developed to provide an audio encoding scheme free from corporate copyrights and licensing fees, such as the ones MP3 websites and hardware makers have.

 

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