Men's Articles

Beauty Then And Now

Ever since the beginning of time, woman has recognised the importance of personal charm and physical beauty. In the olden days, beauty was used to entice the opposite sex but as time progressed, the concept of beauty evolved. In this articles, we celebrate beauty in all its glory. The classic, the modern and the deviant, they are unique and grand at the same time

1950s Sophisticated Women

In the 1950s colored movies made an impact on cosmetics. Gigantic cinema screens caused the faces of actresses to be larger than life, demanding makeup that had to cover every blemish and flaw to create that glow of perfection. Makeup was precisely defined and ultra-feminine. Some find the '50s a conflicted decade - a juggle between idolising Marilyn Monroe and Audrey Hepburn.

One is luscious and seductive while the other is demure and elegant. It was a toss-up between arched eyebrows, fake lashes, glossy red lips, and neat and thick brows, winged eyeliner and chilli red lips. In this era, the actresses got it right with the cardinal rule of makeup - lips or lids, never both. When the lips were a strong red, the eyes were kept to a minimum using liner and mascara. Or in the case of Brigitte Bardot, dark smoky eyes paired with nude lips.

1960s Mod Look

In the mid 1960s, many women abandoned makeup and all it stood for. It was an era of extremes, breaking free from the stereotypes of '50s golden beauty. Girls caught with brazen red lips were frowned upon. This led to softened pink and peaches, which cosmetics giant Max Factor promptly adopted, churning out pastel, pearly pink lipstick.

The makeup reflected the wild ness of that decade-the rebellion against overtly packaged beauty in the decade before. If not without makeup, women sported blue and white eye shadows with pale faces. Towards the late 1960s, the world was swinging with bell bottoms, beads and Biba, paving the way for next generation's trends.

Eyes were the main focus, especially with the release of Elizabeth Taylor's film Cleopatra. Women started to emphasise on lush lashes and well-lined eyes, with models such as Jean Shrimpton, Twiggy (Leslie Hornby) and actress Julie Christie leading by example.

1970s Boho Chick

The era of feminism and Boho sex appeal. The feminist uprising gave birth to beauty with an edge of cynicism with the likes of Jane Fonda - a classic beauty with detached sexiness. Women's anti-Vietnam war activities put them at the centre of a political firestorm, causing an evolution of trends. Many have since described the `70s as a decade of escapism. Straight hair and eyebrow-dusting bangs were the most identified look of that era.

With Steve Rubell's Studio 54, it was also about glitz, hipsters and platform shoes. From Charlie's Angels to Saturday Night Fever, soft, flowy hair was desired. Pearlised liquid eyeshadows were a new innovation and a similar product was promoted in 2001. Eyelashes were long and foundations were worn alone to illuminate the face with a soft and sheer effect. Lip liners also made it into the favorites list.

1980s Punk Era

This era was a defining example of how at the beginning of every new decade, we rebel against the last. Described as the ultimate "anti-beauty" era the '70s soft and carefree look faded into oblivion when `80s punk kicked into mainstream. Women were going against conventional beauty, cutting straight hair into short spikes. Rosy cheeks were swapped for paler-than-death faces. 

The only existential color was black; its harshness contrasted with white skin tones, was designed to shock. Bushy eyebrows and black kohl liners can be seen on almost every face. In a way, it demonstrated girl power that was oddly sexual and feminine but also shows a woman who's in control of her destiny.

1990s The Big Recycle

The '90s was a decade of constant evolution beauty-wise. Retro-chic is not a new phenomenon; one only has to look at examples such as the `20s revival in the'60s and the'50s revival in the'70s to realise that popular culture has always had a penchant for nostalgia. Women prefer choices to a template in makeup trend. Hair was big, makeup was strong, from rouged cheeks and bright lips to dark smokey eyes. It was a time when women were trying too many things at once , as though they were making up for lost time.

Most importantly, it was also the era of the supermodels, with famous names such as Cindy Crawford, Christy Turlington, Linda Evangelists and Naomi Campbell topping the list for most emulated beauty icons. Gianni Versace made history during his autumn/winter 1991 show in Milan when he sent all four of them onto the catwalk together, a moment that has gone down in history as one of fashion's most memorable highlights.

Now - What Is Beautiful Today

Today's beauty is about being minimalistic and being an individual. Women are no longer slaves to trends - they pick what works for them and their lifestyle. It is not too difficult, because when studied closely, beauty trends today have a hint of nostalgia - they have gone one round and back.

Women now pick the best from the different eras-be it the red lips, mod liners, lush lashes or sheer complexions. Presently, women are also paying more attention to skincare and sun protection, having understood that good skincare equals great makeup. Skincare is no longer just about basic three steps of cleansing, toning and moisturising.

The prevalent point of beauty in the 21st century and of those to come will not be the drastic transformations you have read earlier in this articles. The beauty of today and tomorrow will be about enhancing women's lives and personalities. The way a women approaches beauty will be the way she views it for herself.

Individuality and an undying obsession with beauty only strengthen a future of unpredictably exciting trends. So while you continue to look for the perfect shade of foundation and slick on the latest lipstick and eye shadow, know this: Beauty is yours to own.


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