Men's Articles

Top Tips On How To Choose The Right Foundation.

How To Choose The Right Foundation And Use It To Great Effect?

Here Ts The Guide For You

When shopping for the right shade, smear the sample on your jawline. If there is a clear demarcation line between your face and your neck, the color is either too light or too dark.

Make wrinkles less visible by dusting loose powder on affected areas. Do this lightly to avoid over accumulation of powder. Too much product on wrinkles only emphasizes them.

As your skin matures, it loses radiance. Put the natural-looking glow back on your face by applying a powder blush on your cheekbones and blending upwards towards the ears.

Do not smear on your hand. The skin tone on your face is different from your limbs and extremities.

Consider your lifestyle: if you're an outdoorsy type, pick a foundation that contains SPF. The minimum requirement is SPF8, and anything beyond SPF30 is overkill.

How Important Is It To Find The Right Foundation For Your Skin Type And Tone?

Extremely important, foundation needs to be as natural as possible, one that complements your natural skin tone and suits your skin type, that feels comfortable and is long-wearing. For example, mattifying formulas are for oily or combination skin and hydrating formulas are for dry skin. The base (foundation) acts as a canvas for makeup. Once that is right, the makeup results will be maximized.

How Should You Choose Foundation?

First, understand your skin concerns, such as whether or not you need to firm it up or how much radiance it needs, Second, consider how much and what kind of coverage you're going for.

Do You Always Need A Primer Before Applying Foundation?

It's important to choose a foundation that suits your skin type - if you are prone to shine, you need a mattifying foundation that also gives radiance.

Should You Apply Concealer Before Or After Foundation?

The concealer should be applied after the foundation. Use cream or fluid concealers to cover dark circles and lines around the eyes and lips. Dab fine powder lightly on concealed areas.

Basic Rules For Concealing

Colors work in opposition to one another.

Each warm color has a complementary cold color and vice versa.

  • Blue - orange
  • Lilac - Yellow
  • Green - Red

Principles of color theory application when corrective techniques are used is as follows:

  • Green moisturiser may be applied to a complexion with a high color. The resulting grey appearance, however, requires a warmer founclation to counteract it.

  • Lilac (lavender) moisturiser may be applied to sallow complexion e.g a dominant yellow undertone.

  • Orange cream can be applied to any areas which have a blue discoloration, e.g under the eyes.

It is very important to use color concealers only in the areas required and should be used very sparingly. Care should be taken to match the foundation to the true skin tone and not the corrected areas. For skin discolorations such as liver spots, scars or birthmarks, Camouflage Cream Foundation (an opaque cream in various shades), works marvelously to cover them. Apply it just before foundation.

The basic rules of color theory cannot be applied to dark skin tones since colors change when applied to dark skins. The corrective make-up can be applied with the fingers but a brush does a better and more professional job. The edges of the coverage cosmetic should be blended into the foundation so there is no contrast in color.

Undercoats (Color Foundation)

Undercoats are sub-foundations. They help to correct specific skin tone problems when foundations only is not enough. Use them sparingly and blend the same as foundation.

Mint (Green)

Counteract any ruddiness eg. high color due to sensitivity or flushing, pimples and sun burn. Help conceal tiny broken blood vessels.

Lavender (Purple)

Counteract sallowness eg. tired skin.

Alabaster (Milky)

Counteract any brown imperfection eg. freckles, pigmentation and brown shadow under the eyes.


Conceal minor dark shadows under ewes eg. due to not enough sleep and pigment stain.


Counteract blue/purple undertone eg. hereditary dark circles under the eyes, bruises.


Counteract uneven skin textures. eg. elderly & mature skin (help correct uneven skin tone and pigment ) or used as a highlighter (conceal) or mixed with foundation for a lighter shade.


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